}
Job Description
Job Purpose:
- Responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.
- Responsible for working with executives to determine budgets and targets, and they are often charged with developing pricing strategies for products and services.
Core Manage Commercial/ Business Development:
- Work with the project team to devise and implement strategies, policies and procedures for marketing & communications activities for the Exhibition Dept and its portfolio of
exhibitions
- Develop innovative marketing campaigns, tools, and activities
- Assist the project and project managers in pitching for corporate sponsors
- Undertake the development and production of all marketing collateral in conjunction with Project Managers across range of regional and international exhibitions from the DWTC portfolio
- Work with the project team to develop the shows through database building, research and enhanced exhibition offerings e.g. conference programmes, gala dinners, awards
ceremony’s
-Source, negotiate and manage external support agencies including printers, design, marketing, PR, photography and media
- Develop and research new show ideas and markets
Core Operations Management:
- Manage exhibition onsite activities including press conferences, press days and media centres
- Database management
- Research and develop dedicated Data management procedures for the whole department
Core Governance and Process Management
- Ensure all marketing collateral is professionally produced, of the highest quality and reflects exhibition and corporate guidelines
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Core Organisational Management:
- Ensure the identity guidelines are adhered to by internal departments and external agencies
- Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
Education Qualification
- Minimum 5 years experience in Marketing, preferably with marketing experience in the exhibitions organizing industry.
- Wide exposure to marketing-related practices and precedents
