1. PMO Setup & Governance

• Assess the organization’s current project management maturity level.
• Define the PMO’s objectives, structure, and operating model (Strategic, Tactical, or Operational).
• Develop and implement governance frameworks, policies, and procedures.
• Establish project selection and prioritization criteria aligned with DFRE’s strategic objectives (e.g., tourism, retail, FDI attraction, brand positioning).
• As DFRE operates through public-private partnerships (PPP) with retailers, sponsors, and event promoters, the PMO should include formalized frameworks for collaborative execution.

2. Project & Portfolio Management

• Define appropriate project management methodologies (Waterfall, Agile, Hybrid).
• Include management structures tailored to:
• Leisure festivals
• Business events (MICE)
• Promotions and sector-focused activations
• Standardize tools, templates, and best practices for key project types (e.g., seasonal campaigns, MICE events, retail activations).
• Implement project tracking and reporting systems, including dashboards and performance KPIs.
• Integrate economic impact and visitor metrics into project portfolio evaluation.
• Conduct risk assessments and develop mitigation strategies.
• Monitor cross-functional delivery models, particularly in high-volume, event-driven environments.

3. Process Improvement & Standardization

• Identify inefficiencies in project execution and recommend improvements across:
• Event bidding and approvals
• Partner onboarding
• Stakeholder reporting
• Licensing, sponsorship, and procurement lead times
• Implement a structured project lifecycle framework (Initiation → Planning → Execution → Monitoring → Closure).
• Enhance resource management and capacity planning to support agility and fast turnarounds.
• Improve communication structures and reporting for internal and external stakeholders.

4. Technology & Tools Implementation

• Select and deploy project management tools (e.g., MS Project, Jira, Asana, Spider, Monday.com).
• Customize project tracking for:
• Public events
• Business events
• Retail activations
• Provide strategic guidance on automation and digital transformation of PMO functions.
• Lead training initiatives to ensure team adoption and effective tool usage.

5. Training & Capability Building

• Conduct workshops and training sessions on project management best practices.
• Develop a competency framework for project managers and supporting teams.
• Provide mentorship and coaching on:
• Stakeholder engagement in multi-agency, multi-lingual environments
• Strategic sponsorship negotiation
• Retail partner collaboration
• Offer specialized training aligned with DFRE’s sector focus and partnership ecosystem.

6. Performance Monitoring & Continuous Improvement

• Define and monitor KPIs for both individual projects and overall PMO success.
• Recommend real-time dashboarding for C-suite visibility (aligned with DET’s quarterly review frameworks).
• Conduct post-project evaluations and facilitate lessons-learned sessions.
• Drive continuous improvement through feedback loops and data-driven decision-making.
• Develop mechanisms to track and assess external partner performance (e.g., contractors, promoters, influencers).
• Introduce innovation-focused KPIs supporting DFRE’s push into future-forward experiences (e.g., metaverse events, AR/VR activations, digital malls).

7. Change Management & Stakeholder Engagement

• Lead organizational change management efforts for PMO implementation.
• Collaborate closely with senior leadership and key stakeholders (e.g., DCTCM, business councils, venues, retailers) to ensure strategic alignment.
• Address resistance to new processes and foster a culture of project ownership and accountability.
• Establish cross-departmental coordination mechanisms to align marketing, commercial, and digital campaign efforts with project timelines and goals.