Job Description:
We are seeking a highly motivated and creative Marketing Executive to join our Exhibitions Department. The ideal candidate will play a key role in planning, developing, and implementing innovative marketing and communications strategies to promote the client’s exhibitions and events, both regionally and internationally.

Key Responsibilities:

• Collaborate with the project team to devise and implement strategies, policies, and procedures for marketing and communications activities for the exhibitions portfolio.
• Develop and execute innovative marketing campaigns, tools, and activities to enhance event visibility and engagement.
• Assist project managers in pitching for corporate sponsors and securing partnerships.
• Oversee the development and production of marketing collateral in collaboration with project managers across a range of regional and international exhibitions.
• Support the enhancement of exhibitions by conducting database research, developing conference programmes, gala dinners, awards ceremonies, and other value-added offerings.
• Source, negotiate, and manage relationships with external agencies, including printers, designers, marketing firms, PR agencies, photographers, and media partners.
• Manage on-site marketing activities during exhibitions, including press conferences, press days, and media centres.
• Research and develop new show ideas and identify potential markets to expand the exhibitions portfolio.
• Oversee database management and create dedicated data management procedures to improve marketing efficiency and accuracy.

Minimum Qualifications & Experience:

• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Experience: Minimum 3 years of marketing experience, preferably in the exhibitions or events industry.

Skills & Knowledge:

• Strong understanding of marketing strategies and business practices.
• Proven experience managing marketing campaigns and collateral production.
• Excellent negotiation and stakeholder management skills.
• Strong communication, organizational, and multitasking abilities.
• Knowledge of database management and digital marketing tools is an advantage.